Steven Clift Tom Locke Liam O’Connor Trudy Macnabb Chloe Thomas

eCommerce Tech Stack Expert Panel Session

A Talk by Liam O’Connor , Chloe Thomas , Steven Clift , Tom Locke and Trudy Macnabb

Proudly supported by

About this Talk

We'll be debating how your tech stack can fast-track your business.

Including how the apps available are making it easier than ever before to be 'green'.

AND how making the right tech choices in the first place can lower your carbon footprint dramatically.

The best thing - in most cases these changes will improve your profitability by either reducing costs or improving customer experience.

With our eclectic group of guests there are sure to some diverse opinions... and lots of great advice too.

This session is for you if:

  • You're eager to work out how your eCommerce brand can become greener
  • You're a DTC or eCommerce brand looking to build success in 2024
  • You want to cut through the hype and get to the good stuff

Tune in to find out:

  • Why you should be getting greener
  • How to improve the performance of your business by improving your tech stack
  • How your tech stack can help you reduce costs, and your carbon footprint
  • Discover new tech that will help you solve some of the BIG sustainability challenges in eCommerce
  • And much much more.

Timestamps for the replay:

  • 10.30 "The wrong tech can hold you back, but the right tech alone isn't going to take you to the top of the podium"
  • 16.00 Complete this sentence... "You Should consider sustainability in your tech stack choices because..."
  • 22.00 Complete this sentence... "My favourite way to improve business performance by optimising the tech stack is..."
  • 30.00 What metrics to use for optimisation
  • 37.00 Does tech matter for a startup?
  • 45.00 Most people aren't replatforming in 2024... what tech project should they undertake instead?
  • 51.00 Final take aways


The whole session will be introduced and moderated by Chloe Thomas, who doubtless will be sharing her own advice too.

Don't know who Chloe is?

  • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
  • Editor-in-Chief at eCommerce Tech
  • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
  • She's a LinkedIn Retail Top Voice
  • And has written 5 bestselling books about eCommerce marketing and success

About The Speakers

Liam O’Connor

Liam O’Connor

Business Development Manager, Nimbus Hosting

Promoting Nimbus' game-changing hosting platform.

Liam O’Connor

Chloe Thomas

Chloe Thomas

Podcast Host & Host of the Summit, eCommerce MasterPlan

Award-winning podcast host, bestselling author, and Editor-in-Chief of eCommerce Tech.


Steven Clift

Steven Clift

CEO, GoodCarts

CEO, GoodCarts | New customers for purpose-driven brands | Ashoka Fellow | White House Champion of Change (Obama)

Steven Clift

Tom Locke

Tom Locke

Founder / Sales Director, Noughts & Ones

Shopify expert helping planet-friendly ecommerce brands sell their products in the right way.

Tom Locke

Trudy Macnabb

Trudy Macnabb

Cofounder, Up At Five

Cofounder of Up at Five & Design Packs

Trudy Macnabb